History About Us

As a family company, the founder of PT KSD is M. Zulkarnain (1996-2014). Build a business with a familial approach.

M. Zulkarnain

Founder of PT. Kalibata Sarana Distrindo

Kalibata Sarana Distrindo (KSD) was founded in 1995 by the late M. Zulkarnain.

KSD was initially located in Kalibata, South Jakarta. However, due to the growing needs of the company, KSD moved to Depok, West Java.

In 1995, M. Zulkarnain started the company (then named Perusahaan Dagang (PD) Kalibata/Kalibata Business Venture) to sell baby products and milk bottles.

Starting with only three employees, PD Kalibata now has developed to distribute the products of some prominent brands.

The first company to cooperate with PD Kalibata was PZ Cussons in 1999.

KSD is now an established company and has received its business licence since 2015.

Vision, Mission, and Strategy

Vision

To be a leading and reliable company of distribution and trading for beauty and consumer products by providing excellent services for customer as well as value increment for stakeholders

Mission

Keep, Manage and Improving distribution performance to the distributor area
Build a good relationship to the retailers with giving best services, up date information, and business value
Helping customer to manage their business
Develop employee productivity and professionalism with training skills, to deliver the best services for customer
Deliver the maximum result & improvement to principles for sales distribution/penetration, sales volume, promo execution and business growth
Be a partner for traditional market and independent minimarket, in terms of needs supply in Personal Care Category (Baby/Kids products, Toiletries and Cosmetic)

Strategy

Focus in Fast Moving Consumer Goods (FMCG), Baby Toiletris, Cosmetic Decorative, Skin Care, and Baby & Kids
Sustaining growth: double in three years
To be a preffered supplier in Baby/kids & Cosmetic category
We are not selling product, but we are selling the added value
Make a specialization services of supply, for Baby, Cosmetics / Make Up Product in Cosmetic Stores (Lower Trade)

Our Value

Customer Focus

Excellence

Professionalism