Our Value

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Customer Focus

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History About Us

As a family company, the founder of PT KSD is M. Zulkarnain (1996-2014). Build a business with a familial approach.


M. Zulkarnain

Founder of PT. Kalibata Sarana Distrindo


Kalibata Sarana Distrindo (KSD) was founded in 1995 by the late M. Zulkarnain.

KSD was initially located in Kalibata, South Jakarta. However, due to the growing needs of the company, KSD moved to Depok, West Java.

In 1995, M. Zulkarnain started the company (then named Perusahaan Dagang (PD) Kalibata/Kalibata Business Venture) to sell baby products and milk bottles.

Starting with only three employees, PD Kalibata now has developed to distribute the products of some prominent brands.

The first company to cooperate with PD Kalibata was PZ Cussons in 1999.

KSD is now an established company and has received its business licence since 2015.

Vision, Mission, and Strategy


  • To be a leading and reliable company of distribution and trading for beauty and consumer products by providing excellent services for customer as well as value increment for stakeholders


  • Keep, Manage and Improving distribution performance to the distributor area
  • Build a good relationship to the retailers with giving best services, up date information, and business value
  • Helping customer to manage their business
  • Develop employee productivity and professionalism with training skills, to deliver the best services for customer
  • Deliver the maximum result & improvement to principles for sales distribution/penetration, sales volume, promo execution and business growth
  • Be a partner for traditional market and independent minimarket, in terms of needs supply in Personal Care Category (Baby/Kids products, Toiletries and Cosmetic)


  • Focus in Fast Moving Consumer Goods (FMCG), Baby Toiletris, Cosmetic Decorative, Skin Care, and Baby & Kids
  • Sustaining growth: double in three years
  • To be a preffered supplier in Baby/kids & Cosmetic category
  • We are not selling product, but we are selling the added value
  • Make a specialization services of supply, for Baby, Cosmetics / Make Up Product in Cosmetic Stores (Lower Trade)